Portfolio
work that speaks for itself.
brand voice, creative strategy, and the AI systems built to scale it.
Brand Voice
Resident: Anatomy of a Brand Voice Guide
How I structure a brand voice guide to scale across multiple brands — the anatomy of the system, not the specific rules.
DreamCloud: Website
Full site voice and copy for the DreamCloud brand under the Resident Home portfolio — refreshed for the DreamCloud 4 launch.
Mayven: Website
Brand voice development and full website copy for Mayven — defining a voice from scratch and implementing it cohesively across every page and flow.
AI & Automation
Voice Velma
An AI agent trained on brand voice for six DTC sleep brands — writing on-brand copy and publishing it directly into the live content systems.
Blog & Content Engine
The pipeline that took blog output from 1–4 posts a month to 5+ a week, without adding headcount.
Knowledge Base Automation & Product Paula
A single source of truth for product information — powering customer success, an AI chatbot, and a Notion agent that answers product questions across brands.
Copy & Content
Mayven: Newsletter Flow
Four email flows built to drive engagement and conversions — from welcome to abandoned cart — each grounded in the brand voice and tailored to where the customer is in the journey.
Along.me: Website Copy
Brand voice and website copy for a B2B health app — built from scratch, written for two audiences at once.
DreamCloud: What Is a Cloud Bed?
A blog post for DreamCloud that does double duty — SEO content and brand storytelling, explaining the idea the brand's own name comes from.
Nectar: Best Mattress by Sleep Position
A published SEO/AEO blog post for Nectar — structured to directly answer how side, back, stomach, and combo sleepers should each shop for a mattress.