Nectar: Best Mattress by Sleep Position

We needed a piece that gave a more specific answer to this common question. Rather than asking "what's the best mattress," we focused on "what's the best mattress for someone who sleeps like me." That meant writing content structured to answer specific, position-by-position queries clearly enough to get pulled directly into search and AI-generated answers.

I broke this piece into clear, directly-answerable sections for each sleep position, matching the exact phrasing people search for so the content could serve as a direct source for AI-generated answers as opposed to traditional search results. I paired each recommendation with the material science behind it — support, pressure relief, spinal alignment — so our advice held up to scrutiny beyond SEO structure.

This is Nectar's top-performing blog post to date, outperforming in both traditional SEO and AI/AEO citations.