About
a little content and copy, a little systems and strategy.
I’m a content strategist and copywriter with 6+ years of experience building brand voices, content systems, and the kind of copy that actually does something.
My background is in art and design, which means I think in systems and aesthetics at the same time — I care as much about how something feels as whether it works. I’ve spent my career at the intersection of creativity and strategy: building voice guides from scratch, scaling content through AI and automation, and making sure the writing holds up whether it’s on a product page, a press release, or a chatbot.
I believe brand voice is infrastructure, not decoration. And I love the challenge of building it — clearly, consistently, and at scale.
What I’ve built
The end-to-end content system for Nectar, DreamCloud, and Newton Baby blogs, with SEO structure, metadata, and a custom AI illustration pipeline. Publishing cadence increased 5x as a result
An AI-assisted content system that took the product marketing team's output from 20 to 100 pieces/month without adding headcount
First-ever brand voice guides at Ashley Digital (formerly Resident Home), Mayven, and Haia — replacing freelanced, inconsistent messaging with a system that cut revision rounds and sharpened brand identity
Education
BFA, fashion design (minor in fine art) — Parsons School of Design, New York
Based in
San Carlos, California — SF Bay Area