Along.me: Website Copy

Along.me came to me needing a brand voice from scratch: a B2B app that helps health and wellness practitioners (dietitians, personal trainers, physical therapists) stay connected with their clients between sessions. The challenge was writing to two audiences at once: the practitioners evaluating whether this app solves a real business problem, and their clients, who'd actually use it day to day.

I worked directly with the founder to build the voice with no existing brand or established tone to work from. Led with the practitioner's real pain point — what happens to a client's progress and motivation in the days between meetings — so the copy sold the problem before it sold the product.

Copy is still live on the site today, with positive feedback from the founder.