Mayven: Newsletter Flow

Create various newsletter flows that lead to increased engagement and conversions, while providing additional value to potential customers.

These emails are sent when a customer signs up for the newsletter — to introduce them to the brand, let them know what to expect, and bring them back to the website with 10% off.

These emails are sent when a user visits a specific product page but does not add to cart. Their purpose is to educate the user about the product, provide social proof, and talk about its benefits. This cycle focuses on K2 Glow, Mayven's glow-focused supplement.

Another abandoned browse cycle, focused on Richer, Mayven's hair supplement. This product has a dedicated quiz, so the flow includes an email directing users to it.

These emails are sent when a user abandons Richer in their cart. The goal is conversion: direct copy, social proof, quiz direction, urgency, and a discount to close the loop.